The Economisation of Lifestyle/Lifestylisation of Economy – May 9th 2017, KU Leuven

We are pleased to announce that the International Workshop ‘The Economisation of Lifestyle/Lifestylisation of Economy’, organised by the Life Sciences and Society Lab (KU Leuven), will be hosted in Leuven (Belgium), on May, 9th, 2017.

Processes of behaviour-based personalisation are penetrating everyday life through wearable technologies, such as smart phones, fitness trackers, and new analytical tools, such as predictive modelling. Big data, and the different forms of personalisation that accompany it, is promising to revolutionise the way we ‘live, work and think’. The workshop reflects on the dynamic relation between processes of economisation of life and knowledge practices to calculate ‘the way we live’, which are at the same time processes of lifestylisation of economy. The focus will be on emerging shifts in the ways different actors are mobilized and on how new technologies contribute to economize lifestyles resulting in new classifications and social ramifications with regards to the ways we live.

The invited speakers of this one-day workshop are Turo-Kimmo Lehtonen (University of Tampere, Finland), Kean Birch (University of Toronto/York University, Canada) and Liz McFall (Open University, UK). You can find the full programme on the website of the Life Sciences and Society Lab.

Practical info:
Date: May 9th 2017, 9.45AM-03.45PM
Meeting venue: Institute of Philosophy, Kardinaal Mercierplein 2, 3000 Leuven
This workshop is open to everyone, but registration is necessary
Organisation: Gert Meyers & Ine Van Hoyweghen, Life Sciences & Society Lab, KU Leuven



Author: B.STS

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